Mt. Cook has been a popular tourist spot throughout history. Known as Aoraki or Aorangi it is the highest mountain in New Zealand, reaching a height of 3,754 meters.
Kowhaiwhai (scroll design):
Ngutukaka (kaka beak-flower, family of the kowhai) & Rautawa (tawa leaf) – I have created a combination of these two traditional designs to represent our native flora as a whole and to hint at the combination of peoples, cultures and beliefs within New Zealand which makes it the beautiful place that it is.
Thousands of feet above worry level:
A fabulous slogan I found on a New Zealand Railways poster circa 1930, advertising Mt. Cook and The Hermitage.
Tiki Tours (logo):
I have chosen to incorporate the face from the 10cent piece to represent the substantial income in which tourism brings into New Zealand. ‘We’re going on a tiki tour’ is a fantastic NZ saying which I wanted to bring into my work to reference the relaxed and fun attitude we New Zealanders have.
Imagery of a fantail, tui, flax bush, toitoi, Mt. Cook lily and Kakabeak flower.