About The Whittaker’s Big Egg Hunt
The eggstraordinary Whittaker’s Big Egg Hunt in support of Starship is back in New Zealand for Easter!
Following the rip-roaring success of last year’s inaugural hunt down under, 100 giant eggs created by leading and emerging New Zealand artists, designers and celebrities have been hidden in Auckland, Wellington and Christchurch.
From 12 March to 7 April 2015, the public scrambled to the streets to hunt the stunning artworks and download the app to take part for a chance to win a grand prize; four gold Whittaker’s Wabbit necklaces designed and crafted by Partridge Jewellers.
The Big Egg Hunt concept first came about in London in 2012 to engage the public in a fun and interactive way while fundraising for charity.
Since then The Big Egg Hunt has grown to include Dublin, New York and New Zealand. It is believed to be the biggest egg hunt of its kind worldwide.
The Whittaker’s Big Egg Hunt will raised funds for the Starship Foundation, a social-profit organisation which supports the national children’s hospital to provide world-leading care for more than 120,000 patient visits each year. The eggs were auctioned off for Starship, 80 of them on Trade Me, and 20 at a gala cocktail event on 31 March. As principal sponsor, Whittaker’s was committed to contributing at least $150,000 to Starship Foundation through an on-pack promotion with its top-selling Creamy Milk block, which features a wrapper designed by a Starship patient.